Online store creation built to sell, not just to exist.
An online store isn't measured in visits: it's measured in revenue per visitor. KCLOCK builds e-commerce stores with a navigable catalog, persuasive product pages, low-friction checkout, and abandoned cart recovery running from day one, with fixed scope and deadline in the contract.
Online store creation built to sell, not just to exist.
An online store isn't measured in visits: it's measured in revenue per visitor. KCLOCK builds e-commerce stores with a navigable catalog, persuasive product pages, low-friction checkout, and abandoned cart recovery running from day one, with fixed scope and deadline in the contract.
In e-commerce, an interested visitor has already done the hard part: they chose the product. Then they run into a surprise shipping cost, a long form, a field that throws an error with no explanation, and they give up. The store didn't lose traffic, it lost revenue that was already in hand.
That's why we treat an online store as a revenue system, not a storefront. Catalog, product pages, checkout, and recovery are four different levers, and each one has its own number that tells you whether it's working.
A checkout that wears people out
Too many steps, mandatory sign-up before it's needed, shipping revealed only at the end. Every extra step drops another slice of people who had already decided to buy.
A product page that doesn't answer questions
A single photo, a description copied from the supplier, no information about size, use, or material. The doubt doesn't turn into a question: it turns into a closed tab.
Metrics that never become a decision
Without e-commerce events configured, all you see is visits and clicks. Without revenue by channel, increasing spend is a bet and cutting it is a guess.
WHAT'S INCLUDED
A complete store. From storefront to post-purchase.
These eight items are standard scope. An online store with no checkout care, no cart recovery, and no revenue measured by channel isn't a sales operation: it's a catalog with a button.
A catalog that navigates itself
Categories, filters, and search designed the way your customer thinks about the product, not the way your ERP organizes the registration.
A product page that sells
Photos in the right standard, a description that answers questions about size, use, and material, social proof, and a clear call to action. It's the page that closes the sale.
Low-friction checkout
Fewer steps, fewer fields, shipping visible early, and errors handled clearly. Every step removed from the path is revenue that stays in the store.
Integrated payment
Pix, installment credit card, and bank slip when it makes sense, with a visible security badge right where it reduces the fear of buying.
Shipping and logistics
Shipping calculation, real delivery time on the product page, and carrier integration. A shipping surprise at checkout is guaranteed abandonment.
Cart recovery
Automatic email and WhatsApp sequence for people who got close and didn't finish, with measurement of how much revenue came back through that path.
Category and product SEO
Structured data for product, price, and availability, clean URLs, and internal links. Your store competing for search, not just for ads.
Real e-commerce metrics
View, cart, checkout, and purchase events, with revenue by channel. You stop looking at clicks and start looking at return.
CHECKOUT ANATOMY
Where abandonment happens and how we reduce it.
Checkout is the most expensive stretch of the store: every abandonment here is money that already went through media, catalog, and decision-making. Every point below is a step we tackle in the project, with its corresponding number under watch.
Fewer steps, fewer fields, fewer surprises
(01)
Shipping visible early
Delivery time and cost show up right on the product page. Finding out the shipping cost only at the end is the most common, and most avoidable, cause of abandonment in Brazilian e-commerce.
(02)
A cart that doesn't lose the thread
A clear summary, quantity editing with no full reload, and an obvious path to continue. The cart exists to confirm a decision, not to reopen doubt.
(03)
Fewer fields, fewer steps
Only what's necessary to bill and ship. Address autofilled by postal code, the right keyboard on mobile, no mandatory sign-up before the purchase.
(04)
Payment with no surprises
Pix and credit card with visible installment options, a security seal right at the decision point, and an error message that says what to do instead of just rejecting the payment.
(05)
A confirmation that reduces anxiety
Order confirmed with a timeline, next step, and contact channel. A well-handled post-purchase experience lowers support tickets and increases repeat purchases.
(06)
Recovering what got away
Anyone who abandons gets into an automatic sequence featuring the product left in the cart. It's the cheapest revenue available in the whole operation.
E-COMMERCE MEASUREMENT
Revenue by channel, not likes per post.
We configure the complete e-commerce funnel. With these events connected, you compare channel by channel how much revenue came in for every dollar of media, and find exactly where in the funnel the store loses people.
view_itemproduct viewed, with category and price
add_to_cartreal purchase intent recorded
begin_checkoutentry into the most critical stretch
add_payment_infowhere payment gets stuck
purchaserevenue, shipping, and order items
roas by channelreturn from every traffic source
Purchase funnel connected before the first ad
HOW WE WORK
Six steps. With a content schedule.
Store projects get delayed by product content, not by code. We define at the start who produces photos, measurements, and descriptions, and by when, and we work in parallel so launch doesn't end up waiting on product registration.
Development and catalog registration running in parallel
(01)
Diagnostic and operations
Product, margin, catalog, logistics, payment methods, and who will run the store day to day. This is also where we choose the platform based on total cost.
(02)
Catalog architecture
Categories, filters, variations, and the product page standard defined and approved before bulk registration starts.
(03)
Design and build
Storefront, category, product, and checkout pages designed mobile-first and built on the chosen platform, with review in a staging environment.
(04)
Payment, shipping, and integrations
Gateway, carriers, inventory, and ERP connected and tested with a real end-to-end order before opening to the public.
(05)
Tracking and recovery
E-commerce funnel in GA4, Pixel with purchase events, Ads conversions, and the abandoned cart sequence active.
(06)
Launch and training
The store goes live, the team trained on orders, products, and promotions, with documentation and access handed over. Ready to receive media.
BEFORE YOU REACH OUT
An online store is an operation. It needs someone to run it.
It makes sense if you
You sell physical products and want your own channel, not just a marketplace
You already sell, and your current store loses people at checkout
You have an organized catalog, or can organize one with us
You have someone handling orders, inventory, and support day to day
You plan to invest in media after delivery
It doesn't make sense if you
You want to sell a single product in one campaign: that's a landing page, not a store
You don't have the logistics and support structure to handle orders
You expect sales with no investment in traffic or content
You sell info products: that's not the kind of project we take on
THE MOST COMMON QUESTION
Full store or single-product page? Depends on your catalog.
If you have a catalog, repeat purchases, and need your own sales channel, e-commerce is the asset. If the focus is one key product in a specific campaign, a sales landing page delivers faster and converts better because it's surgical. You can do both, and the order comes out of the diagnostic.
Didn't find your question? Ask directly during the diagnostic. It's free, and there's no ready-made proposal waiting for you.
It depends heavily on the catalog and the integrations: a store with 30 products and one payment method is one project; a store with thousands of SKUs, variations, an ERP, and multiple carriers is another. After the diagnostic, you get fixed scope, timeline, and price in the contract. Beyond the project itself, factor in the recurring costs of the platform, payment gateway, and media into your planning: we lay out that full picture before you decide.
Free diagnostic
Your store doesn't need more visitors. It needs fewer reasons to give up.
Tell us what you sell, how many products you have, and where customers usually get stuck. We'll send back a read before any quote.
