AiTour
AiTour runs AI events and immersions on a global scale, bringing together executives and leaders from different markets. We built the brand's positioning and lead capture architecture, from institutional communication to each individual event, including, today, AiTour Experience, the immersion the company takes executive leaders on at the heart of Silicon Valley.
Examples of pages we've already built
AiTour Experience
Strategic funnel for AiTour Experience, the immersion that takes executive leaders to the heart of Silicon Valley, the world's most coveted innovation hub.
AiTour Main Site
AiTour's institutional funnel, directing global leaders to events in every region where the company operates.
AiTour in Mozambique
AiTour has already visited multiple countries on its world tour, and for the first time will be in Mozambique, Africa.
AiTour: building the brand of a global applied-AI movement, from positioning to conversion
AiTour came to KCLOCK with the idea for a major international AI events project: multiple editions, multiple countries, still with no single brand communication to support that global ambition. We built the positioning, the copy, the digital experience, and the conversion structure from scratch, for AiTour as a brand, not for a single isolated event.
The movement's scale today:
Brand positioning
We defined the line "Less hype. More purpose." as AiTour's central communication thesis globally: a curation standard for the whole brand, not a campaign slogan. We then built the language that supports the movement's presence across different countries and formats, including its two products currently expanding: AiTour Experience and AiTour Academy.
Copywriting
We wrote the full copy for AiTour's digital presence: the institutional homepage, product pages, FAQ, and conversion flow, with an applied persuasion framework and line-by-line style editing, built to work across multiple editions and multiple markets rather than as one-off text for a single event.
UX/UI and conversion architecture
We designed the information hierarchy and conversion journey with multiple events running in parallel in mind: an access section, an agenda timeline, credibility proof, a value comparison, FAQ, and a decision CTA, each block built modularly on the brand's own typographic and color system, ready to scale as new editions and countries enter the calendar.
Acquisition and conversion strategy
Alongside AiTour's global expansion, we're structuring lead capture for two audiences with different journeys: event attendees and sponsors, with a conversion funnel, source tracking, and CRM integration now being built to support the brand's international scale.
Video and campaign creative
Campaign video script and ad creative strategy, ready to run in upcoming editions.
Where the project stands today
AiTour's brand system and digital presence are live and expanding continuously alongside its international calendar of editions (16 editions across 8 cities and 3 continents so far), with the funnel, tracking, and CRM structure now being built as the next layer to support that scale.