Bravi
Bravi is a software house operating in Brazil and abroad. We structured the company's marketing and lead capture operation as a whole: multiple business fronts, each with its own strategy, integrations, and paid media on Google Ads.
7 projects
Bravi: MVP
Lead capture strategy dedicated to Bravi's MVP offering, speaking directly to whoever is looking to validate a product with a dedicated squad.
Bravi: Automation
Lead capture strategy dedicated to Bravi's automation offering, with its own positioning within the company's portfolio.
Bravi: Staff Augmentation
Lead capture strategy dedicated to staff augmentation, speaking to whoever needs a one-off boost to their team.
Bravi: Allocation
Lead capture strategy dedicated to Bravi's fast squad allocation offering.
Bravi: Centro de Notas
Positioning and lead capture dedicated to the Centro de Notas product, within Bravi's portfolio.
Bravi: Notifications Module
Positioning and lead capture dedicated to the notifications module, aimed at technical teams.
Bravi: Squad
Umbrella page for Bravi's dedicated squad model, with top-of-funnel lead capture.
Bravi: multiple B2B marketing funnels, from click to qualified demand
We structured an end-to-end B2B acquisition operation for Bravi: multiple funnels segmented by search intent, paid media, landing pages, and automation, turning scattered traffic into a measurable qualification journey from the first click onward.
The numbers, over 10 months of operation:
What we did: designed multiple funnels by search intent, managed paid media (Google Ads + LinkedIn Ads), built high-conversion landing pages, and connected every stage of the acquisition journey with automation and end-to-end tracking.