Daiana D'Arte
Daiana D'Arte is a premium handcrafted ceramics studio based in Florianópolis. We built the brand positioning and the complete e-commerce funnel, turning a one-of-a-kind product with extremely high perceived value into a sales channel worthy of the brand, ready to sell both ready-made pieces and custom orders.
Daiana D'Arte: brand positioning and e-commerce built from scratch for a premium artisan ceramics studio
Daiana D'Arte came to KCLOCK with a premium handcrafted ceramics studio, a strong one-of-a-kind product, and real demand, but no sales structure of its own. We built the brand positioning and the complete e-commerce setup from scratch, turning that potential into an operation ready to sell signature pieces and custom orders.
Research and diagnostic
We ran a complete diagnostic of the handcrafted ceramics market, with quantitative and qualitative research on competitors, buying behavior, and how other brands in the sector position themselves: the foundation that guided every strategic decision in the project.
Brand positioning
We developed Daiana D'Arte's positioning as a premium brand, with an identity that highlights the authorship and exclusivity of each piece, built strategically to set the studio apart from both mass-market brands and other independent ceramicists.
E-commerce and execution
We built the complete e-commerce store on Nuvemshop, including the code, the copywriting for every page, and the curation of product images: a store ready to sell ready-made pieces and custom orders, with its own visual identity at every touchpoint.