Doutor Equilibrium
Doutor Equilibrium is a holistic therapy practice in Florianópolis, led by Dr. Erich Salles and the Doutor Equilibrium Method, an integrated approach combining structural realignment, massage therapy, Chinese medicine, and postural physiotherapy. We built the marketing strategy and the lead capture and appointment booking landing page.
Doutor Equilibrium: strategy and a landing page to professionalize lead capture for a method that already worked, but had no funnel
Doutor Equilibrium came to KCLOCK as a local practice looking to professionalize and grow its number of appointments. It already had a well-established method of its own, the Doutor Equilibrium Method, but no lead capture structure to sustain that growth. We built the marketing strategy and the lead capture and booking landing page from scratch.
Diagnostic and brand positioning
We positioned the Equilibrium Method as an approach that treats the whole body, not just the symptom, setting the practice apart from one-off treatments with no follow-through.
Landing page and conversion
We designed the landing page's conversion structure, from the method's presentation to the booking form, built for someone encountering the approach for the first time, aimed at capturing new leads from paid traffic.