Estética Sul
Estética Sul is an aesthetic and medical equipment rental company with 18 years in the market, serving clinics in Curitiba and the surrounding region (PR/SC). We built the new funnel strategy and the complete corporate website, with tracking and CRM integration to capture and qualify leads from real clinics within the company's actual service area.
Estética Sul: from a broken website to a rental company with a funnel, tracking, and CRM ready to grow
Estética Sul came to KCLOCK with 18 strong years in the offline market, but an old, broken website with no real lead capture: only 1 to 2 leads a month, some even from outside the region the company actually serves (one lead once came in from Brazil's Northeast, for a rental company that only operates in and around Curitiba). We built the funnel strategy and the corporate website from scratch, with tracking and CRM integration to capture and qualify the right lead.
Diagnostic and brand positioning
We positioned Estética Sul as the risk-free choice for clinics that have already had problems with equipment of unverified origin, backed by the company's real differentiators (factory-direct purchasing, proper documentation, 18 years in the market).
Corporate website
A brand-new website built from scratch, with design aligned to that positioning, an equipment catalog, proof of origin, and a rental feasibility simulator.
Lead capture and tracking
A lead capture funnel with end-to-end tracking and direct CRM integration, to qualify and organize every incoming lead.